Sales teams qualify customers as a way of determining the relevance of their sales prospects. Regardless of your background and experience as a sales professional, properly qualifying customers can help you make better use of your time and improve your sales results. Being able to identify your prospects’ chances of becoming paying customers can be a valuable sales skill and you can improve it by researching the subject. In this article, we discuss what customer qualification is, explain why it’s important to qualify customers and provide steps on how to qualify your customers to discover the right prospects.
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