The secret to charging more is changing the perceived value of a product or service. Here’s BusinessDictionary.com’s definition of perceived value: A customer’s opinion of a product’s value to him or her. It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.
Take a hard look at your prices. Are you the cheapest solution?
If you are, be sure that “being the budget solution” is part of your marketing. If you are touting yourself as a premium or high quality solution, low prices will create skeptical prospects. Your prices should be commensurate with the value you are providing.
About The Author
Leave A Comment